Everyone knows how important it is to quickly get players into the game. There are two primary processes that contribute to time spent outside of playing the game:
Online Game Deployment is a core business process for online game publishers. It includes all of the activities required to get a game ready to play on the player's system, such as download, install, update/patch, launch and repair functionality.
A download manager solution for electronic software delivery that does everything you need it to do can be hard to find (and even harder to build yourself). It can be especially tough to find one that’s practical and easy to use in your day-to-day business.
You might believe that any CDN will be adequate for your game content delivery. This couldn’t be further from the truth. Technically speaking, any CDN will be able to deliver your game content from one point to another, however, the devil is in the details. A good game experience can live and die based on the quality of the download. Here’s why:
Your goal as a game company is to keep your players playing the game and happy. Your players are valuable, so you strive to keep your gameplay interesting, challenging, and engaging for them.
Trying to find a commercially viable game patching solution or a download manager that’s built for your type of game isn’t necessarily easy. Typically, game makers must roll their own solutions, but with that come the risks associated with most technology projects:
If your download manager or game patching process cause too much friction, you risk losing players.
Some new players may abandon your game simply if it's a pain for them to download. Associating your game with a bad download experience can be a costly mistake that you don't want to make.
In the course of building a new game, you might not be thinking too much about your download manager, launcher interface, or game patching strategy. It’s easy to underestimate just how important these and many other aspects of game deployment are to the sustained success of your game.