If your download manager or game patching process cause too much friction, you risk losing players.
Some new players may abandon your game simply if it's a pain for them to download. Associating your game with a bad download experience can be a costly mistake that you don't want to make.
Your updates and game patching also present the potential to lose players because of friction. If the business model of your game relies on regular content updates, but your game patching process is painful, players may abandon your game based on a poor user experience.
Friction can hurt your revenue in other ways, too:
Poor download and patching experiences are only two of the many points of friction your players may encounter while acquiring your game. Here are some of the other causes of friction that will have a direct impact on your player acquisition and retention efforts:
We invite you to learn more about game deployment issues and ways to resolve them: