Everyone knows how important it is to quickly get players into the game. There are two primary processes that contribute to time spent outside of playing the game:
- Installation time
- Download time
We will post an article soon outlining how crucial the installation process is, how much it can contribute to the breakdown of your acquisition funnel, and how the DIRECT Installer combats those issues.
Today, we are looking at download time. We continually strive to improve the download speed of DIRECT for Games because we know how vital it is to both player acquisition and retention.
The table above features the speed to download a 1GB game using DIRECT for Games. The countries listed are the top 15 countries based on the NewZoo ‘Top 100 Countries by Game Revenues’ report.