Data Analytics

Technical Overview


The analytics system built-in to DIRECT allows you to send custom events through either the Workflow Engine or the Application Skin System. Included with these events are global and specific properties. This data can be used to create reports, monitor deployments and gain insights into deployment activities.

Customers have the option of having JSON events sent to Mixpanel, Keen, an AWS Kinesis Firehose or an AWS S3 bucket where the data can be exported to any 3rd party or in-house BI system.

Funnel Report Example:

Conversion Rate Example: