Game and Consumer XR

Solution Overview

Accelerate Your Deployment Pipeline

Quickly connect DIRECT for Games and Consumer Extended Reality (CXR) to your build process to eliminate time spent managing multiple tools, scripts, infrastructure and the build release library for your game or XR experience. A single script easily integrates DIRECT with the existing build process and moves the last-mile of the pipeline to the Amazon Web Services cloud.  Using an API, you can manage and control orchestration of your pipeline any way you want.

DIRECT Saves Time
DIRECT saves time by storing every release version for your game in the AWS cloud.  This version library is used to automatically generate delta update paths using on demand compute resources, providing the fastest and most economical way to address version fragmentation.  It provides the flexibility for you to determine which releases are kept and for how long.

DIRECT Speeds Iterative Development & Testing
DIRECT speeds up testing and development by providing a production-ready infrastructure environment for internal teams and partners to work in.  By using a production-ready infrastructure in the pipeline, there is no time wasted stopping and pushing the game build to another environment.

Everything You Need to Get Your Game Ready to Play

DIRECT for Games & CXR last-mile deployment provides everything you need to quickly get your game or VR/AR application from your build servers to your team, partners and players:









Build Server Integration

Studio Branch Manager

Steam Works Integration

Made for Game Engines

DIRECT is designed to specifically address the challenges of deploying game and XR applications made with game engine middleware.  It is game engine agnostic and supports most commercial, open source and proprietary engines.   Some of the most popular game engines used by our customers are Cryengine, Lumberyard, Unity and Unreal Engine.

The DIRECT Workflow API works with Unreal Engine 4, Amazon Lumberyard and Unity 5 to create a progressive onboarding experience which significantly reduces the time it takes for both new and returning players to get into the game.


Features Description
Intelligent File Transfer
Download Management User Controls Provide options to choose save location and pause, resume or cancel a download, along with real-time performance on throughput and write speed.
Guaranteed Data Integrity Every byte is validated using a secure hash algorithm (SHA) to ensure it exactly matches data in the master repository.
Automatic Error Recovery Internet errors from HTTSs, DNS, faulty routers and dropped packets are automatically remediated without end user interruption.
Delivery via Global CDN Works on virtually any CDN.
Multiple Data Repositories Specify any number of repositories per release for flexibility in how, when new file packages are deployed and updated.
CDN Optimized Data Format Files and packages are transformed to a file format that is optimized for fastest delivery via CDN and eliminate CDN propogation errors.
High Performance Multi-threaded Downloads Multipe simultaneous HTTP and I/O threads parallelize download and write operations to minimize download and update times.
Data Compression Data is compressed on ingest and decompressed on the fly during the download to achieve data transfer savings of 5-40% and reduce download times to target systems.
Byte Level Delta Updates - Cloud Reduce update times and CDN usage with RFC 3284 compliant delta updates generated quickly and automatically using AWS compute.
Data Security
CDN Token Authentication Protect content on the CDN from unauthorized access by securing content URLs.
HTTPS Data Delivery Deliver data securely over HTTPS with a global CDN.
Geo-IP Blocking Restrict access to URLs from specific geo locations by IP address.
Client Workflow Options
Custom EULA Require acceptance of your EULA prior to an application download or update.
Installer Functions Check and download pre-requisites, create shortcuts and icons, read and create registry settings and more...
Auto-Launch Applications Set the client to automatically launch your application upon completion.
User Authentication Require username and password before initiating an install, download or automatic update.
Custom JSON Workflows Use the Workflow Engine to implement a chain of pre-defined system tasks using JSON.
Continuous Delivery/DevOps
Build System Integration Pre-configured deployment scripts are provided for easy integration with your build system.
Automated Deployments via REST API Automate deployments with our deployment scripts and REST API.
Manage Deployments Across Environments Easily promote releases across Development, QA, Stage and Live environments.
Delegated Promotion Authority Specify only authorized users that are permissioned to promote releases from one environment to another.
Centrally Managed Deployments Manage release deployments to target systems without requiring end user interaction.
Deployment Analytics
Funnel Reporting View deployment data as an acquisition funnel showing completion and abandonment rates and where users are dropping out of the funnel.
Live Ops Monitoring Live operation data shows the health of ongoing deployments.
Data Export Send data to Mixpanel, Keen, AWS Firehose or S3 for import into other BI solutions.
Custom Data Collection Add custom events for inclusion into the deployment data set.
Client User Interface Options
Branded UI White label UI template uses your branding.
Localization Localize client UI messaging into any language.
Custom UI Create a completely unique UI look-and-feel using HTML, CSS, and Javascript.
Client User Authentication
Social Integrations Allow end user logins using Facebook, Google, Steam and more.
Single Sign On Integrate with OAuth2 identity provider system for SSO and user administration.
Ecommerce Integrate with shopping card check out for dynamic payload insertion.
Entitlement Entitle client end users to specific release and/or environments.

Get Players into the Game Fast

Remove friction and increase player acquisition and retention. DIRECT for Games & CXR goes all the way to the player, enables progressive onboarding and puts an end to the problem of version fragmentation.

Progressive Onboarding
Get your players into game play fast using DIRECT's game engine integration with Unreal Engine 5, Amazon Lumberyard, and Unity 5 game engines.The typical game deployment processes require all game assets be available locally before gameplay can begin, which can lead to long wait times for both the initial game installation as well as returning player updates.  DIRECT's game engine integration only requires that a minimum subset of content must be available before a player can enter the game, allowing game designers to create a unique onboarding experience using the game engine's authoring tools that will significantly reduce wait times for new and returning players.

DIRECT’s progressive onboarding capability uses independent pipelines to manage the deployment of game content to the player’s system from within the game engine.   DIRECT’s Workflow API simplifies development by allowing an implementer to create and chain discrete, predefined system tasks using JSON without the need to write expansive functions.

Benefits of DIRECT for Games & CXR

  • An API-driven build system integration that automates deployment and branch promotion of new builds throughout the last-mile pipeline.
  • Byte-level differences for efficient data transfer during repository synchronizations.
  • Event data streaming that provides continuous insight into acquisition funnel and operational health of the deployment pipeline.

Put an End to Version Fragmentation
DIRECT for Games & CXR solves the version fragmentation problem by generating all necessary update paths quickly and automatically utilizing the massively parallel computing resources of AWS.  Existing players spend more time playing and less time updating their games, while new players automatically receive the latest version providing the fastest path to gameplay.

Delight Your Players With

  • Quick initial install with our integrated web installer. No need for a generic installer.
  • ​High-speed download of prereqs and game content.
  • Support for multi-stage game installation.
  • Progressive Onboarding.
  • Fast sync to the latest version, no more patch/apply phase.
  • Fault tolerant design.
  • Automatic error recovery.
  • Redundant delivery networks.

Your players will spend more time playing and less time waiting.

Control the game acquisition experience.  As soon as your players click the 'download' button, our integrated web installer will kick off the unified experience while removing friction points along the way so you can reduce abandonment and increase player acquisition.

DIRECT Release Automation

Forget about game patching and all the hassles that come with version fragmentation.  The updating process will never be the same with DIRECT Release Automation.


Push Any Release to Production at Any Time

DIRECT is the only available solution on the market that provides a Continuous Delivery environment, allowing you to push any release to production at any time. By supporting Continuous Delivery best practices, DIRECT makes it easy to move builds through your promotion chain. You'll be able to rapidly deploy game builds to new and returning players.

Take Advantage of our Experience
DIRECT is based on 10 years of experience working with software, AAA game developers, and application publishers to help them speed up the last-mile of the game deployment pipeline.  It simplifies the way your internal teams and partners work with your game.

Process New Releases Fast​
DIRECT scales on-demand because it was designed to take advantage of the benefits of Amazon Web Services (AWS).  It provides on-demand capacity to rapidly process each new release and then automatically pass the new build release to the library on a global CDN to ensure reach and performance.

DIRECT Continuous Delivery Environment

Get More Visibility into User Acquisition and Retention

Geo Reporting
Know where your customers are located and what the performance experience is in their region or location.

Real-Time Analytics
All information has an expiration date.  That is why we provide real-time analytics for our customers so they are able to make critical business decisions on the fly.

Funnel Analytics
Understanding how the user experience is contributing to the success or failure of your conversion funnel is critical. Our customers have found that having this visibility provides the critical information necessary for making informed decisions that impact the overall success of  acquisition and conversion initiatives.

Error Reporting
DIRECT has auto-error-recovery that minimizes the impact of delivery or network errors.

Contact Us For More Information!


Save time, money and the hassle of building your own solution.
DIRECT is better, faster and cheaper than building your own deployment solution.